Hi, I’m Lyana Roslan.

Digital marketing and communications strategist by day and bookworm by night.

About Me

I'm your marketing & communication whiz who believes in the magic of storytelling. I thrive on sparking excitement in communities, using compelling words and visuals to champion a purpose.

I'm your go-to dynamo—energetic, entrepreneurial, and always up for a challenge. Navigating global communications complexities is my playground, and I excel at building strong relationships in any organizational maze.

Ready to create some magic in the world of purpose-driven communication and relationship building? Let's make it happen! ✨

Ready to Be Your Problem-Solving Sidekick!
Here are a few of my expertise:

Elevate

•

Amplify

•

Success

•

Elevate • Amplify • Success •

Communication Strategy & Planning

Strategic Planning • Leader & Manager Communication • Editorial Management • Audience Analysis • Executive Communication • Functional Comms (IT, Sales, Finance)

Creative Experiences & Delivery

Visual Identity & Design • Storytelling • Employee Events • Writing • Employer Branding • Interactive Experiences • Videos • Podcasts • New Media • Engagement Campaigns

Digital Marketing Expertise

Web Design • SEO & SEM • Content Writing • Content Editing • Email Marketing • Blogging • Brand Awareness • Landing Pages • Keyword Research • Content Marketing • Digital Advertising • Video Marketing • Content Strategy • CRM • Lead Generation • Marketing Automation

Technology & Digital EX

Digital Employee Experience & Digital Workplaces • Artificial intelligence (AI) • Communication Ecosystem • Newsletters • Channel Audit & Strategy • Intranets & Platforms • eLearning & Gamification • Technology Implementation • Future of Work & Hybrid Workplaces

Social Media Management

Social Media Strategy • Content Curation • Community Management • Social Media Advertising • Audience Analysis • Audience Engagement • Paid Campaigns • Brand Awareness • Follower Growth • Social Media Platforms (Facebook, Instagram, TikTok) • Engagement Metrics • Social Media Calendar

Measurement & Analytics

Communication Audits • Surveys • Research • Measurement Strategy • Audience Segmentation • NPS • Audience Analysis • Engagement Metrics • KPIs • Stakeholder Analysis • Benchmarks • Focus Groups • Dashboards • Digital Analytics

Word on the street is…

  • "Lyana is not only exceptionally smart but also impressively creative, consistently bringing fresh ideas to the table. Her exceptional communication skills ensure that complex concepts are conveyed effortlessly, making her an asset to any team. Lyana's insatiable curiosity drives her to continuously seek innovative solutions, which is truly commendable. Moreover, her collaborative nature makes her a joy to work with, fostering a positive and productive work environment. I have no doubt that Lyana's dedication and talents will continue to shine on any team that she joins. She has my highest recommendation."

    Lori F. from SAP

  • "I first met Lyana during her interview for her role at Marvell. What immediately struck me about her was her poise, confidence and ability to clearly articulate her experience and the value she would bring to our team. As a key member of our small-but-mighty team, Lyana consistently displayed dedication, reliability, and an unwavering commitment to personal and professional growth. Her ability to collaborate effectively with colleagues and maintain an ever-positive attitude made her a valuable team member. Any organization would be lucky to have her!"

    Gennis L. from Marvell

  • "Lyana demonstrated quick understanding of the mechanics of our business and marketing best practices. She was able to be trusted to get important data from Google Analytics, help optimize our Google Adwords, and aid in leads generation. She has strong writing and office and social skills. I know she will be successful in her next challenge."

    Russell B. from Advantech

  • "Lyana has a great work ethic and responsibility. Lyana excelled with projects with great thought. She demonstrated an impressive professionalism. Lyana is intelligent, capable and dedicated and I feel confident that she can handle any situation with thoughtfulness and carry-through in mind."

    Amanda H. from Advantech

  • "Lyana is a talented marketer with a keen understanding of how to communicate with people and incent them to take action. Her insight comes from her years working with different organizations on both marketing projects and personal development. Her genuine interest in everyone she encounters along with her strong communication skills combine to make her effective in creating compelling messages which resonate with her audience. Her knowledge of contemporary marketing techniques enable her to disseminate those messages to the exact target market she is attempting to reach. Lyana would be an asset to any organization's marketing team."

    William S. from Consulting

  • "I met Lyana while she studied at UC Berkeley’s Data Visualization and Analytics bootcamp. Lyana is very thorough in her work and can be depended on to get the job done with a warm and positive attitude. Her work at the UC Berkeley Data Analysis bootcamp was outstanding. She picked up an amazing number of new technologies very quickly, including Python and Pandas for ETL and data analysis, JavaScript, d3, HTML, CSS, Flask, and Leaflet for interactive visualizations and mapping, Matplotlib, Plotly, and Tableau for data viz, machine learning with several libraries for predictive analytics. She is not only a reliable and forward thinking Data Analyst but also an inspiring team player. Her leadership skills were essential to the project team, and she contributed significantly to the development of their projects. Lyana will find a way to weather any storm with a smile. I do not hesitate to recommend her highly."

    Claudia V.D.